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  • Brands, Political Brands, and Donald Trump
    Brands, Political Brands, and Donald Trump

    A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.

    Price: 7.99 £ | Shipping*: 3.99 £
  • 2023 Luxury Brands Hot Sale  Men Shoes Genuine Cow Leather Fashion Trends Rhinestones Shoes Business
    2023 Luxury Brands Hot Sale Men Shoes Genuine Cow Leather Fashion Trends Rhinestones Shoes Business

    2023 Luxury Brands Hot Sale Men Shoes Genuine Cow Leather Fashion Trends Rhinestones Shoes Business

    Price: 100.12 € | Shipping*: 9.83 €
  • Living Brands
    Living Brands

    Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

    Price: 13.99 £ | Shipping*: 3.99 £
  • Sport Brands
    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

    Price: 49.99 £ | Shipping*: 0.00 £
  • 'Brands or Trends?'

    While both brands and trends play a significant role in the consumer market, brands tend to have more longevity and loyalty. Brands establish a reputation and trust with consumers over time, leading to repeat purchases and brand loyalty. Trends, on the other hand, are more short-lived and can quickly come and go. While trends can attract attention and drive sales in the short term, brands provide a sense of consistency and reliability that can lead to long-term success. Ultimately, a strong brand that can adapt to current trends while staying true to its core values is likely to be more successful in the long run.

  • What are British fashion brands?

    British fashion brands are clothing and accessory companies based in the United Kingdom that are known for their high-quality, innovative designs and craftsmanship. Some well-known British fashion brands include Burberry, Alexander McQueen, Vivienne Westwood, and Stella McCartney. These brands are often associated with luxury and high fashion, and have a strong presence in the global fashion industry. British fashion brands are known for their classic and timeless styles, as well as their ability to push boundaries and set new trends in the fashion world.

  • What are Russian fashion brands?

    Russian fashion brands include Gosha Rubchinskiy, known for its streetwear and collaborations with international brands; Vika Gazinskaya, which offers feminine and whimsical designs; and Walk of Shame, known for its contemporary and edgy aesthetic. Other notable Russian fashion brands include Pirosmani, Alena Akhmadullina, and Igor Chapurin, each offering unique and innovative designs that have gained recognition both in Russia and internationally. These brands showcase the diversity and creativity of the Russian fashion industry.

  • What are Japanese fashion brands?

    Japanese fashion brands are clothing companies based in Japan that are known for their unique and innovative designs. These brands often blend traditional Japanese aesthetics with modern trends, creating a distinct style that is popular worldwide. Some well-known Japanese fashion brands include Comme des Garçons, Issey Miyake, and Yohji Yamamoto, which are celebrated for their avant-garde approach to fashion. These brands have a strong influence on the global fashion industry and are highly regarded for their craftsmanship and attention to detail.

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  • Mini Brands Fashion Series 3 Blind Box Fashion Brands Collectible Toy Mystery Box Gift for Girls
    Mini Brands Fashion Series 3 Blind Box Fashion Brands Collectible Toy Mystery Box Gift for Girls

    Mini Brands Fashion Series 3 Blind Box Fashion Brands Collectible Toy Mystery Box Gift for Girls

    Price: 8.31 € | Shipping*: 0 €
  • Brands and Branding : Strategy to Build and Nurture Brands
    Brands and Branding : Strategy to Build and Nurture Brands

    This volume examines the importance of strategic brand imaging and brand management.It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy.The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers.This book is a guide for readers and professionals who are interested in all aspects of branding and brand building.It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals.It will help them understand fundamentals and practical application of brand management.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Communicating Fashion Brands : Theoretical and Practical Perspectives
    Communicating Fashion Brands : Theoretical and Practical Perspectives

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice.The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands.The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences.With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century.From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Brands and Branding
    Brands and Branding

    A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

    Price: 31.99 £ | Shipping*: 0.00 £
  • What are Saxon fashion brands?

    Saxon fashion brands are clothing and accessory brands that are based in Saxony, a region in eastern Germany. These brands often reflect the unique cultural heritage and style of the region, incorporating traditional craftsmanship and design elements into their products. Some well-known Saxon fashion brands include August the Label, Lala Berlin, and Wunderkind. These brands are known for their high-quality materials, attention to detail, and innovative designs that appeal to a modern, fashion-forward audience.

  • What are unknown fashion brands?

    Unknown fashion brands are those that have not yet gained widespread recognition or popularity in the fashion industry. These brands may be newer or smaller, and may not have the same level of visibility as more established fashion labels. However, unknown fashion brands often offer unique and innovative designs, and can be a great way for consumers to discover new and emerging talent in the fashion world.

  • What fashion brands are similar in style to British fashion brands like Ben Sherman?

    Fashion brands similar in style to British brand Ben Sherman include Fred Perry, Pretty Green, and Baracuta. These brands are known for their classic, timeless designs with a modern twist, and they often incorporate elements of British mod and rock 'n' roll culture into their collections. Additionally, brands like Merc and Lambretta also share a similar aesthetic, with a focus on tailored, vintage-inspired menswear.

  • What are your favorite fashion brands?

    Some of my favorite fashion brands include Zara, H&M, and Nike. I love Zara for its trendy and stylish clothing, H&M for its affordable and versatile pieces, and Nike for its high-quality athletic wear. These brands offer a wide range of options for different styles and occasions, making it easy to find something that suits my personal taste and needs.

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